You may know your property better than anyone else, but when the time comes to sell it, a well-trained sales negotiator will maximise your chances of success, for the following reasons:
The heart!The buyer’s initial objective is simply to get a feel for the property, asking themselves “could we be happy here?” In order to

As a seller, it is tempting to accept the highest estate agent’s “valuation” you receive. However, there are three sound reasons why you should avoid overpricing your home initially, as overpriced property often ends up selling for less than it otherwise might have.

Buyers buy by comparison. Why should they buy your house if it

First impressions are not only important when selling your home, they are absolutely critical. When people come to view a property for the first time, they are unlikely to be scrutinising the unseen. They are simply trying to get a feel for the property. They will be bombarded with mostly visual impressions, many of which

Most estate agents see their role solely as a “purveyor of buyers”, and they understandably pride themselves on their ability to find the right buyer for a property and to negotiate attractive terms for the seller. But estate agency has moved on. Indeed, finding a buyer is arguably one of the most straightforward aspects of

Selling An Unmodernised Property Our last article focussed on issues to think about when buying an unmodernised property. However, sellers should also be careful when

Buying an Unmodernised Property   There are about a dozen property-related programmes on TV every week. Some of these track the progress of a wreck

When you instruct an estate agent to sell your home, you naturally want them to promote it in its best light. But what does this actually mean?

Many people would expect their agent to produce property particulars that are an accurate and comprehensive guide to the property, be this hard copy or online. However, too

Auctions have become recognised as the most effective way of selling a property decisively in the shortest possible period of time. Gone are the days of property auctions only being regarded as a sale of last resort; sellers are increasingly seeing some excellent results – for the following reasons: An auction creates a “day of

Many estate agents will flatter you and promote themselves by claiming that they’ll get you the “highest price in the shortest possible time”. This is easy to say, but not so easy for most agents to justify or indeed deliver! Effective property sales involve a combination of great presentation, attractive pricing and effective marketing along

In a competitive market, we know that as long as your property is priced attractively, it will sell. However, many people spend a fortune on improving their home expecting at least the cost of the improvements to be returned to them via an increased sale price. This can be a mistake, as around 90% of

We understand how stressful it can be to sell your home, and it is reasonable that prospective sellers may be tempted to appoint two or more agents in the hope of increasing their chances of selling. However, this can be counter-productive, for the following reasons:

1. Build a platform of competition between buyers – not agents!

As a buyer you are in a powerful position, both in terms of the effect your buying decision will have on your own life, and on that of the person from whom you buy.

If a property were some form of commodity like petrol or milk, then you would simply buy the cheapest stock available.